In all businesses, whether online or offline your business needs to have an effective sales funnel, this is a process through which all of your prospects will have to travel, some completing all stages, some “just looking” and stopping buying at the very last second.
The funnel follows a process called AIDA:
A for Awareness
I for Interest
D for Desire
A for Action
No business no matter what the offering will convert 100% of the prospects that are presented with it