The Traffic Funnel Explained

In all businesses, whether online or offline your business needs to have an effective sales funnel, this is a process through which all of your prospects will have to travel, some completing all stages, some “just looking” and stopping buying at the very last second.

 

The funnel follows a process called AIDA:

A for Awareness
I for Interest
D for Desire
A for Action

No business no matter what the offering will convert 100% of the prospects that are presented with it

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