Beyond doubt, Social media has transformed people’s day-to-day lives and the way businesses operate.A blog post or even a tweet can kick-start a discussion and make an impact in real time in peoples lives.
Richard Branson, an entrepreneur since the age of 16 when he started and published “Student Magazine” has made very efficient usage of the tools of social media.
So what three key pointers would he give someone attempting to build a strong, effective social media presence?
1 Remember Social Media Is Not A One-Way Street
I always attempt to make time to respond to people. Many excellent ideas for future blogs are sparked by checking out online comments and the discussions they trigger. If you’re anticipating individuals to be interested by exactly what you and your company have to say, you need to be focussed on their feedback.
2. Lighten Up – Tell a couple of jokes.
Don’t take yourself too seriously. You have a great deal of opportunities to make individuals smile by means of social media. When we began ‘Student’ magazine we were young and just as concerned with having a good time as on getting an issue out by target deadline. For us there was no huge difference between work and play – and there still really isn’t today. Amongst my various posts and tweets you’ll find plenty of funny tales, questions and the odd picture of me making a fool out of myself.
3. Give them the real thing, the genuine article.
Try to ensure your posts and tweets don’t concentrate solely on your professional personality but also supply a real reflection of yourself. You,and your brand, are far more likely to make an impression if you let your genuine personality show through. Whether on social networks, in business, or on an airplane!
Once you begin, you’ll quickly discover that through social media you can connect with and inform your target market to a higher degree than ever before, and through that exchange, you will expand your understanding of your own, and your company’s, horizons. It’s time to get that conversation started. So tweet “hello” then release a post introducing yourself and your company. make the most of all social media has to offer.
If you’d like to go further into using social media to build your online presence, click on the link below and enter your email address.
To your Success,