There is great truth in the expression “The money is in the list” and yet many marketers do not perform an effective follow-up. The process of taking your prospect from being just interested, to becoming a paid customer, is critical for growing your list. Below are the Five Top Email Strategies On How To Build Your List to make sure you are maximising each and every lead.
Follow-Up And Welcome Immediately
Waste no time in sending out a warm welcome, if a prospect expresses interest in your product, service or information. Building a relationship with them is essential to building the KLT (Know, Like, Trust) factor. This is best done with the use of an auto-responder service such as Get Response, Aweber, Ondaport etc. This will enable you to connect with new prospects instantly even if you are busy at the time, by sending a message automatically as soon as the potential customer has entered their details.
Only Send Permission-Based Email
If a person has not contacted you for information – don’t email them. This is called SPAM and is in contravention to the ICANN regulations on email and other forms of unsolicited information. Before you e-mail anyone, make sure it has been requested. If they have entered their email via an “opt-in” button on your web form or other lead capture method, then it is permission-based.
Make It Easy To Unsubscribe
Do not bury the ‘unsubscribe’ link where it’s difficult to find! By making it easy for people to unsubscribe, you are doing yourself a favour – Here’s why would you want to do this:
1. It avoids spam complaints or other kind of complaint. Even if they DID opt-in themselves.
2. It makes sure you only have people on your list that are actually interested in your product or service.
3. If you have a subscriber that is thinking about unsubscribing – let them.
Choose Your Follow-up Frequency
Don’t forget that that average new contact on your list is most likely on many other marketers lists as well, so if you need to be reminding them of your offer and why they signed up to you. If your follow-up is too infrequent, your prospect may may distracted by another marketers offer. Worse still they may forget that they signed up to you at all. Strike a balance in your follow up frequency. If they feel you mail them too often you risk them unsubscribing. But as mentioned above, this is not always a bad thing.
Remember Persistence Pays
It could be that as many as 70-80% of your prospects may not be ready to buy right now, but may become one of your best customers in a month, three months even a year from now when they may suddenly make that decision to buy. Business statistics show that the average prospect needs to be exposed to any offer, an average of seven times before they make the decision to buy.
Whether or not they buy from you, may well depend on the quality of your follow-up, and relationship built with them during this time. In the meantime, be sure to give value that can help them in their business such as access to webinars, free “how-to” tips and tricks and things which they can try out or implement now. Once they see that you are not always crazy about “making the sale” and they see the value that you give away, they are much more likely to buy.
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